Step 3: Marketing Channel

Brands can now automate the final commission by configuring various settings tailored to their specific needs. This feature enables brands to implement precise rules based on the marketing channels involved in generating a sale.

How it works?

Referral sales often involve multiple marketing channels. For example, a customer might initially search for a related keyword on Google, click on a brand-promoted ad, visit YouTube for product comparisons, and then visit an affiliate coupon site to secure a great deal before finally making a purchase on the brand’s website. In such cases, the brand may recognize that their own paid ads contributed to the sale and may choose not to attribute the full commission to the affiliate for the last-click attribution.

With this new feature, brands can set automated commission adjustments based on the detected marketing flow. For instance, if Affyi identifies that the sales journey included a Google Ad purchased by the brand, the brand can configure the system to automatically reduce the final commission by 20%, should they wish to do so.

This advanced functionality allows brands to more accurately reflect their own marketing efforts in commission payouts, ensuring a fair and balanced approach to partner compensation.

Case 1:

• The default commission rate is 10%.

• The brand can use the Marketing Channel Commission Setting to automate the following scenario:

• If a referral sale's click flow involves the brand's Google Ads channel, the commission rate for that sale will be adjusted by a factor of 0.8. For example, if the original commission rate is 10%, it will be reduced to 8% (10% x 0.8).

  

Brands can gain insights into click flow within the transaction report. Simply click on the "Insight" tab and select "Click Flow" to view the detailed click flow of a sale.

Please note that the Click Flow feature is only available for brands with a Pro Plan.